arcenciel, runner up for the Nestlé Prize in Creating Shared Value 2012
Lebanese NGO arcenciel shines among 634 applicants from 76 countries across all continents to win an international award in recognition of its sustainable agriculture program, Wataneh .
Global honor and over $100,000 from Nestlé Creating Shared Value Prize to further help farmers & small food-processing businesses in the country.
Beirut, 5 November 2012: Lebanon’s arcenciel, Paraguay’s “Fundación Paraguaya de Cooperación y Desarrollo,” and the UK’s Excellent Development have won the 2012 Nestlé Creating Shared Value (CSV) Prize – sharing more than $500,000 and triumphing among 634 candidates from 76 countries which vied for the international acknowledgement of their programs and the Prize’s related funds.
arcenciel won for Wataneh, a program launched in 2009 to improve the sustainability and competitiveness of Lebanese agriculture. It supports and promotes the production, marketing and consumption of a diversity of fresh and processed products produced in an environmentally friendly, socially responsible and economically viable way.
Creating Shared Value is the Nestlé fundamental way of doing business. Nestlé believes that for a company to be successful in the long term, it should not only create value for shareholders but also for society at large. Nestlé Creating Shared Value focuses on three main areas: nutrition, water and rural development.
More on the Wataneh program
The program helps farmers and owners of small and medium food processing units to increase the quantity and quality of food production to respond to local market demand. This is achieved through seven agriculture service centers, where Wataneh engineers provide farmers and food processors with solutions to help them face agricultural challenges that include such practices as upgrading systems, extending services, supporting new irrigation methods, quality control, and linking farmers to markets and access to credit. Then, part of the produce is collected and transported to Wataneh purchasing and distribution units where it is controlled, graded and sorted. Products are distributed within a network of grocery shops at fair prices.-
Results and impact in the community
Wataneh has so far worked with 152 farmers helping them cultivate approximately 750 hectares and produce 20,000 tons of fresh fruits and vegetables a year. This has led to an increase in the variety of crops produced, reduction in use of chemicals, increase in the use of environmentally friendly techniques as well as in farmers’ income. Wataneh has also supported twenty small and medium food processors, mainly women cooperatives and small food industries, to produce approximately 200 tons of tradition processed food a year. This has led to an increase in production as well as income while improving manufacturing practices and quality. The organization works with thirty grocery shops, selling approximately 3,000 tons of fruits and vegetables and ten tons of processed food a years to around 7,000 customers.
Additional informations
Media Corner
Aljoumhouria 06-11-2012(pdf)
Assafir 06-11-2012 (pdf)
DailyStar 06-11-2012 (pdf)
Mustaqbal 06-11-2012.pdf
Al Ousbou Al Arabi 19-11-2012
Assafir 06-11-2012 (pdf)
DailyStar 06-11-2012 (pdf)
Mustaqbal 06-11-2012.pdf
Al Ousbou Al Arabi 19-11-2012
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